04 · Lead generation

A realtor sets a budget. Woodhouse brings them enquiries.

Campaigns run in Woodhouse's name and paid for by the realtor who wants them. Every enquiry goes to that realtor alone, and gets an answer in minutes.

lead generation - in house provided from Woodhouse for realtors to use at their own cost.Richie, 23 September
1realtor per leadEach enquiry belongs to one realtor from the moment it arrives.
Minutesto the first replyAn enquiry that waits goes cold. Every one is answered while it is warm.
Everydollar followedFrom the ad, to the enquiry, to the showing, to the deal.

The experience

What a realtor sees and does.

  1. 01Four campaignsA listing, an open house, "what's my home worth?" for the realtor's area, or the realtor's own name.
  2. 02The realtor sets the budgetThey pay the ad spend at cost plus a flat Woodhouse fee, shown separately.
  3. 03Their videos are the adsMade by video editing, in English, Punjabi or Hindi.
  4. 04Every enquiry is theirsIt goes to that realtor alone, from the moment it arrives.
  5. 05Answered in minutesA first reply in both names, Woodhouse's and the realtor's, then the realtor takes over.
  6. 06Open houses followed up the same dayVisitors sign in from the code on the sign, and each one hears back that day.
  7. 07One page a monthWhat they spent, who enquired, how fast each person was answered, the showings and the deals.
  8. 08Approvals made lightSadaf approves each ad template once. After that, each campaign needs only a quick check.

How it's built

The parts underneath.

  1. 01Woodhouse is the advertiserThe Facebook page, the ad accounts, the forms and the data are Woodhouse's. We work inside them.
  2. 02PlatformsFacebook and Instagram, and Google. In Canada housing ads can't target by age, gender or postal code. Facebook's smallest area is 25 km across; Google's is 1 km.
  3. 03One account per realtorOr every campaign tagged to its realtor, as Meta's rules for agencies require.
  4. 04Pages on the Woodhouse websiteIn the licensed name, the consent box unticked, and no tracking pixel without its own separate yes.
  5. 05RoutingEach lead is given to one realtor the moment it is saved. A buyer from a realtor's own listing is offered another Woodhouse realtor.
  6. 06Followed to the dealEvery lead carries its source, from the ad to the closing.
  7. 07What leads cost, for referenceUS real estate leads cost a median US$13.74 on Facebook and US$102.51 on Google search. No Canadian figure is published; our tracking gives Woodhouse its own.WordStream, 2026, US data
  8. 08Our feeFlat, never per lead or per deal.

Built to BC's rules

Our reading of the rules, for Sadaf to confirm. Not legal advice.

  1. Woodhouse Realty Ltd. appears clearly on every ad and every page.Real Estate Services Rules, s.40(2)
  2. A listing is advertised only with the seller's consent.s.42
  3. Consent is collected in both names, Woodhouse's and the realtor's, and one unsubscribe stops everyone.CASL
  4. No questions about money or motivation before the disclosure form.s.54(3)
  5. Calls follow the CRTC rules and the Do Not Call list.CRTC Unsolicited Telecommunications Rules
  6. Our fee is flat, never per lead or per deal.BCFSA Referrals Guidelines

When

Next weekOne campaign shown from the ad to the realtor's phone, with sample leads.
OctoberLive campaigns for Richie and two or three realtors whose sellers agree.
AfterOpen to every Woodhouse realtor.
Your view

How does this plan sound?

Not for usLet's do it